Breathometer
behind the successful pitch

In 2013, Breathometer had successfully funded $138,000 from Indiegogo campaign, & $1 million from Shark Tank (the first time that all five sharks participated in a bid together throughout the show history).

Behind the successful fund raising campaigns, I was given an opportunity to work as Art Director & Lead Designer, by collaborating closely with Charles Yim (founder of Breathometer), Jordan Freda, & The Base Studio.
Logo Design
During the early development of the design, Charles indicated that his preferences of the logo being ‘blue’ & ‘circles’. Based on the given direction, I continue to elaborate the logo with a theme of ‘transformation’, where the exhalation would be transformed to certain figure through the Breathometer.
Early Design Exploration
Revision
Final Design
Are You Sober
Introduction Video

  • Worked as art director & collaborated closely with creative director, DP, artists & Breathometer
  • Pitched ideas that fullfill the given directions from creative director & Breathometer
  • Generated styframes as communication tool between differnet departments
  • Designed & animated the GUI of the BAC
Styleframe
Indiegogo
Campaign

  • Worked as art director, 3D artist & collaborated closely with creative director, producer & Breathometer
  • Pitched ideas that fullfill the given directions from creative director & Breathometer
  • Generated storyboard for the entire video sequence
  • Created the beginning CGI sequence from 3D modeling, texture & lighting, animation, rendering & compositing
Storyboard
Beta Device - 3D
Device 2.0
concept

I was given a chance to design some concepts for the second generation of the device. It was a fun experience to be involved in product design.
Design
CGI